A Claude agent for Google Ads account audits
How an account audit went from about 4 hours to 23 minutes, and why the analyst still signs it off.
03 Systems
How the systems are built
Tracking, attribution, automation and AI workflows, drawn as diagrams with notes on how to implement them.
A server-side tracking set-up
How events travel from a website to the ad platforms through a first-party server, and where consent and deduplication happen.