06 / Thinking Lead essay · Draft
What stays
Platforms, algorithms and AI change. Judgement, curiosity, measurement and an understanding of people compound.
Platforms change. Judgement compounds.
02 Notes
Recent notes
Your landing page is losing money to bad headlines
Most landing page testing starts with the button. One headline rewrite doubled a B2B conversion rate in two weeks, with the same traffic and design.
Server-side tracking, without the hype
What moving tags to a server fixes, what it does not, and the questions to ask before you start.
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Three questions a finance lead will ask about your marketing numbers, and how to answer them before they do.
03 Archive