Plain-English summary
An audit used to mean half a day of an analyst pulling reports, checking scores, spotting wasted spend and writing it up. Now an agent does the pulling and the first draft. The analyst does what only a person can do: question it.
Across 11 campaigns, an audit went from about 4 hours to 23 minutes, review included. The output is at least as good as the manual version, mostly because the prompt enforces a structure people don’t always follow.
Implementation notes
- Start with your own checklist. Write down how you actually audit an account before you write a prompt. The agent can only be as structured as the brief.
- Keep improving the context. The prompt gets better every time the analyst corrects an output. Treat it as a living document.
- Ask for actions, not observations. “CPA on mobile is high” is a finding. “Lower mobile bids by X on these campaigns, review in two weeks” is a recommendation.
- Never skip the review. The agent will be confidently wrong sometimes. Judgement stays with the analyst.
- Mind the data. Don’t put client names or personal data into a tool your client hasn’t approved.
Limits
Time saved depends on how messy the account is. Large or unusual accounts still need more human time, and the agent doesn’t know your client’s business unless you tell it.